
The Degenerati
Bibe Alte, Vive Libere.
The Degenerati was conceived as a sub-brand, under the marketing and sales umbrella of Rome Snowboards, geared towards ‘high end dirt bags’. The Degenerati was a yearly capsule collection designed around the ethos of ‘pack light, live heavy’. With a decided occult visual, unified color family that evolved slightly each season, The Degenerati was a lifestyle brand that was created to speak directly to the notoriously hard to reach discerning youth market.
Our Role
Creative Direction, Logo and Branding
Graphic Designer
Devin Fernandez
Packaging ID
Justin Frappier
Copywriting
Matt Stillman
CATALOGS
BRANDING
PACKAGING