Snowboarding is an inherently vibe based activity. You cant always put your finger on it, but you know it when you see it. The phrase ‘Ride the Vibe’ was featured on the 2023/2024 Service Dog snowboard’s base. Due to the immense popularity of the board, driven mostly by the tongue in cheek retro visuals of the board, the decision was made to create a Katana binding to capture this momentum. Paddock Studio worked tip to tail on the creation of the original graphic, the LE binding graphic and storyboarded the subsequent photoshoot of the board and bindings. Talk about riding the vibe!